People get an emotional vibe from how the wording in a logo looks. Any logo fonts should seamlessly flow with the use of color, graphics, and images used – even if the fonts are custom designed for your business. The typography and fonts in your logo should represent the values that your brand or business offers. Typically, there are three main logo elements that are present in the design: On the flipside, simplicity is also key to a good company logo, helping to keep consistency across different types of media and marketing materials for your business or brand, no matter where the logo appears. Too much going on at one time results in logos that confuse customers and look cluttered. Your company logo should be clean, clear and simple. OUR LOGO DESIGN PROCESS: HOW WE CREATE A CUSTOM BUSINESS LOGO DESIGN Free Logo ConsultationĬontact Sullivan Design to discuss your logo needs Our designers take the time to understand your needs, get to know your industry and get to know your logo vision to create the perfect logo (or other designs) for your company. A poorly designed logo is unprofessional and makes people wonder whether your business, products and services are as poorly constructed as your logo. It tells the world what your business does. THE POWER OF A PROFESSIONAL BUSINESS LOGO FOR YOUR BRAND OR COMPANYĪ great logo helps a company stand out, build trust and speak to your target audience without saying a word.
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